Portfolio Management

Portfolio Management


A process-driven approach that emphasizes risk-adjusted returns

Chancery Financial Advisors realizes that the one thing history can tell us about financial markets is that no-one can accurately predict the future direction of the markets. Our investing process, guided by the fiduciary principles of the Center for Fiduciary Studies, prepares us with the most relevant tools, techniques and information to help clients reach long-term goals.

The Process 
Our process for managing assets is detailed more fully on the Fiduciary Advantage page, but here we sum up our process in five short steps:

  1. Determine the client’s risk profile
  2. Create an appropriate asset allocation and then select appropriate securities
  3. Invest in the selected portfolio 
  4. Monitor the portfolio and rebalance when needed
  5. Repeat


Key Points

  • Our portfolios are tailored to each client’s financial needs, ability to handle risk, and desire for return. While client portfolios may be similar, none is exactly alike.
  • We provide clients the investment solutions they need as we have access to hundreds of independent and institutional portfolio managers with specific management styles and areas of expertise such as equities, fixed-income, and real estate investment trusts (REITs).
  • Performance of a client’s portfolio is measured against an appropriate benchmark to monitor manager performance.
  • Clients have online access to performance and investing activity through our affiliation with Orion.
  • We make use of several custodians, depending on the client’s situation: Charles Schwab, TD Ameritrade, or Community National Bank.
  • With no investment banking conflicts of interest, our recommendations are based solely on what we believe to be in the best interest of our clients.

Risk-Adjusted Returns 
We focus on risk-adjusted returns in client portfolios. What does that mean?  It means that we invest in a portfolio based on a combination of our clients' long-term goals and their ability to deal with real risk.  Looking for a target rate of return without reference to how much real risk is being taken by the investor is a formula for frustration and potentially failure as the investor chases unrealistic, potential market returns.

In the graphic above it’s clear that for each level of investment loss (the left side of the chart), the necessary return (the right side of the chart) to get back to breakeven (the center line) is higher than the original loss. As an example, if the portfolio is down 25% it needs to earn 33% to hit breakeven. The problem is that the client will have to take a higher level of risk than they were originally comfortable with and it increases the potential for greater losses. This clearly shows that while losses may be linear, returns to reach breakeven are geometric.


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